Story. We are wired for it. It shapes the way we think, learn and live.
Story is an effective communications tool because we understand it innately. As children we become acquainted with the structure of story through fairy tales; as teens and adults we see it in books, film, television and social media. Virtually all of us recognize story; many of us are moved by its power, whether or not we realize it.
I spent two decades as a news photographer and writer, and another as a video producer. This work taught me to believe in the power of story. Stories connect us to others; by sharing them, we discover our commonalities. Stories can change hearts. They can save lives. Story remains the most powerful form of communication.